Startup fundamentals and learning principles

Definition and purpose of startups

A startup (or start-up) is a new company or project typically created by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses, including self-employment and ventures that may not aim to go public, startups are distinguished by their intention to grow large beyond the solo founder. In early stages, startups operate under significant uncertainty and often experience high failure rates, though a minority achieve major success and influence (for example, becoming “unicorns,” privately held companies valued at over US$1 billion).

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Scalability, growth intent, and differentiation

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